Most Shipping people are crappy marketers. Marketing is a foreign concept and if a 'marketing activity' does actually take place it is usually by fluke rather than through any considered marketing plan.
Marketing to most Bulk Shipping Firms means 3 things
1. Long Lunch
2. Golf Day
3. Business cards
Believe it or not - these things make up yet a small aspect of the marketing mix and come under PRMOTIONAL Marketing. This a a mere drop in the ocean.
Container companies are much more savvy because they have to be.
Shipbroker/Shipowner Marketing Tutorial 1.
Incase you are wondering how I get people to write testimonials for my blog..
Simple - I ask! If they are happy with my service i ask them to write something nice.
Broking Marketing tip 1329 - Ask and you shall receive
Broking Marketing tip 1330 - Always provide value for money
Broking marketing tip 1331 - Never lose a chance to turn a clients good experience into a chance to promote your service.
VS (International Shipping - Marketing Specialist (amongst other things))
Want me to help your firm formulate a marketing plan - drop me a line (See - never miss a chance!)
- The Virtual Shipbroker
- Hi. I am a shipping company director, transport academic, author, family man and all round nice guy. I have worked as shipbroker, shipowner, freight trader and bulk charterer, in senior positions, with some of the largest and most disrespected (joke) companies in the world. Ask my advice on all things shipping and you will receive my blunt and always honest answer. Hang around to learn more about chartering and ship broker salaries, chartering and ship broker jobs, chartering and shipbroker recruitment agencies, cheap freight, maritime education, chartering and ship broker qualifications, become a ship broker, tips on how to be a successful bulk shipping executive, philosophy, Zen and the art of shipbroking, and much more. Yours The Virtual Shipbroker (recently proclaimed the guru of shipbroking) Copyright © 2009-17 by Virtualshipbroker