Like any enthusiastic young buck straight out of university and trying to make a name for myself in the world of international bulk shipping, I worked hard and tried to figure out how the be the best shipbroker I could possibly be. Also - as a then unconscious INTJ (see Myers briggs) I see now that I was constantly trying to solve a riddle (because INTJ's are strategists) that in hindsight was not mine for the knowing - just then anyway.
That riddle - the riddle which I posed to all my mentors, colleagues and clients at any given chance, was also in hindsight out of their reach too..
For this riddle only reveals itself to those who look hard enough - in my opinion anyway. You see the problem was that I kept getting the same kind of answers when I asked a simple question - "What makes a great shipbroker?" and more specifically "who is the best shipbroker in the market?"
It was (and still is) a loaded question mind you because like politics - everyone has an opinion. And sure enough the tried and tested, almost cliche'd answers would waft across my bow - especially with regards to what makes a great broker. The usuals like "hard work", "experience", "great customer service" and 'street smarts". I sucked up these answers keen to take it all on board - although deep down I had suspicions that I could have got the same answers from any business textbook i had read at university.
As for the other question - "who is the best broker"? a curious thing happened. Unlike politics where people had different views - this elicited a reply more common at a birthday party - just about everyone in my market (which is a pretty big one) sang out the same name....Len Maxwell....(not his real name because that would be embarrassing for both of us). This was over 20 years ago now and yep for the next 15 years whenever a discussion was to be had about who is the best most successful broker 'in the land' Mr Maxwells name would invariably come up. There were a few anecdotes about large deals but the crux of any conversations was that if Mr maxwell was the broker then as a competitor you should concentrate on something else.
As a client having Mr Maxwell handle your account was seen as a fairly important thing....it meant your account was worthy of his attention. In the crazy, high end world of million dollar deals and massive ships those of you new to the industry need only hang around for a while before you realise how reputations are made and destroyed in what is a truly global industry.
So back to the riddle - what in my opinion was the real reason Mr Maxwell was considered the 'Best Broker' in the land and how could I tap into this reservoir of riches and respect amongst my peers?
There was one thing he (Mr Maxwell) had more than his competition......and he had it in droves...
Who can guess what that was?........anyone? anyone?...
(oh and a tip - its not something boring like 'passion' - this is not Oprah - try again!