Who is?

Hi. I am a shipping company director, transport academic, author, family man and all round nice guy. I have worked as shipbroker, shipowner, freight trader and bulk charterer, in senior positions, with some of the largest and most disrespected (joke) companies in the world. Ask my advice on all things shipping and you will receive my blunt and always honest answer. Hang around to learn more about chartering and ship broker salaries, chartering and ship broker jobs, chartering and shipbroker recruitment agencies, cheap freight, maritime education, chartering and ship broker qualifications, become a ship broker, tips on how to be a successful bulk shipping executive, philosophy, Zen and the art of shipbroking, and much more. Yours The Virtual Shipbroker (recently proclaimed the guru of shipbroking) Copyright © 2009-17 by Virtualshipbroker

Sunday, October 3, 2010

Marketing Your Shipbroking / Shipowning / Chartering Service

Most Shipping people are crappy marketers. Marketing is a foreign concept and if a 'marketing activity' does actually take place it is usually by fluke rather than through any considered marketing plan.

Marketing to most Bulk Shipping Firms means 3 things

1. Long Lunch
2. Golf Day
3. Business cards

Believe it or not - these things make up yet a small aspect of the marketing mix and come under PRMOTIONAL Marketing. This a a mere drop in the ocean.

Container companies are much more savvy because they have to be.

Shipbroker/Shipowner Marketing Tutorial 1.

Incase you are wondering how I get people to write testimonials for my blog..


Simple - I ask! If they are happy with my service i ask them to write something nice.

Broking Marketing tip 1329 - Ask and you shall receive

Broking Marketing tip 1330 - Always provide value for money

Broking marketing tip 1331 - Never lose a chance to turn a clients good experience into a chance to promote your service.

Cheers
VS (International Shipping - Marketing Specialist (amongst other things))

Want me to help your firm formulate a marketing plan - drop me a line (See - never miss a chance!)

1 comment:

  1. Hello VS, I am a dedicated follower of your blog, and have read most of your post and your books have given me a great insight, i am a master mariner and have started a ship broking company , it would a great help if you could help me with the marketing tips involved, yes informal meeting over lunches and parties are the ice breakers but what next, how to make the client interested and hooked on to you.

    ReplyDelete